Do you know that most people read ads about 
things they already own. They don’t read things to 
buy them but to feel reassured that they have 
already bought the right thing. In other words, they 
get huge information satisfaction from ads far 
more than they do from the product itself. Where 
advertising is heading is quite simply into a world 
where the ad will become a substitute for the 
product and all the satisfactions will be derived 
informationally from the ad and the product will be 
merely a number in some file somewhere.

This Hour Has Seven Days ,  May 8, 1966, CBC 
Television.